Articles in Journals
GER, G. (2018). Research Curation: Intersectional Structuring of Consumption. Journal of Consumer Research, 45 (2).
GER, G. (2017). The Paramountcy of Context: Introduction to Special Issue on Popular Culture and Markets in Turkey. Markets, Globalization & Development Review, 2 (2).
TURE, M., & Ger, G. (2016). Continuity through Change: Navigating Temporalities through Heirloom Rejuvenation. Journal of Consumer Research, 43 (1), 1-25, doi: http://dx.doi.org/10.1093/jcr/ucw011.
GER, G., Figueiredo, ., Chelekis, ., De Berry-Spence, .,
Firat, ., Godefroit-Winkel, Kravets, Moisander, Nuttavuthisit, Peñaloza and Tadajewski (2015). Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR). Journal of Macromarketing, 35 (2), 257-271.
GER, G., Kuruoglu, P., & Alev, . (2015). An Emotional Economy of Mundane Objects. Consumption, Markets & Culture, 18 (3), 209-238.
GER, G. (2014). The Art and Science of Ethnography,"Listening to consumers in emerging markets, 2014 Annual Conference of the emerging markets conference board. Conference Notes. International Journal of Market Research, 56 (4), 553-556.
GER, G. (2013). Islamic Marketing at the Nexus of Global Markets-Religions-Politics and Implications for Research. Marketing Theory, 13 (4), 493-499.
Eminegül, K., & GER, G. (2011). Early Modern Ottoman Coffeehouse Culture and the Formation of the Consumer Subject. Journal of Consumer Research, 37 (5), 737-760.
Özlem, S., & GER, G. (2010). Veiling in Style: How Does a Stigmatized Practice Become Fashionable? Journal of Consumer Research, 37 (1), 15-36.