Years at SKEMA Business School: 3

Guliz GER


Scholarly Academic
Academic Degrees 
Ph.D.  Northwestern University, 1985.
Master  Middle East Technical University, 1977.
B.Sc.  University of Illinois, 1974.
Work Experience 
Visiting Prof, University of Southern Denmark (January, 2019 - Present), Odense, Denmark.
Researcher in Marketing, SKEMA Business School (2018 - Present), Lille, France.
Professor, Bilkent University (1986 - 2019), Ankara, Turkey.
Intellectual contributions
Articles in Journals 
GER, G. (2018).  Research Curation: Intersectional Structuring of Consumption.   Journal of Consumer Research, 45 (2).
GER, G. (2017).  The Paramountcy of Context: Introduction to Special Issue on Popular Culture and Markets in Turkey.   Markets, Globalization & Development Review, 2 (2).
TURE, M., & Ger, G. (2016).  Continuity through Change: Navigating Temporalities through Heirloom Rejuvenation.   Journal of Consumer Research, 43 (1), 1-25, doi:
GER, G., Figueiredo, ., Chelekis, ., De Berry-Spence, ., Firat, ., Godefroit-Winkel, Kravets, Moisander, Nuttavuthisit, Peñaloza and Tadajewski (2015).  Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR).   Journal of Macromarketing, 35 (2), 257-271.
GER, G., Kuruoglu, P., & Alev, . (2015).  An Emotional Economy of Mundane Objects.   Consumption, Markets & Culture, 18 (3), 209-238.
GER, G. (2014).  The Art and Science of Ethnography,"Listening to consumers in emerging markets, 2014 Annual Conference of the emerging markets conference board. Conference Notes.   International Journal of Market Research, 56 (4), 553-556.
GER, G. (2013).  Islamic Marketing at the Nexus of Global Markets-Religions-Politics and Implications for Research.   Marketing Theory, 13 (4), 493-499.
Eminegül, K., & GER, G. (2011).  Early Modern Ottoman Coffeehouse Culture and the Formation of the Consumer Subject.   Journal of Consumer Research, 37 (5), 737-760.
Özlem, S., & GER, G. (2010).  Veiling in Style: How Does a Stigmatized Practice Become Fashionable?   Journal of Consumer Research, 37 (1), 15-36.
Chapters, Cases, Readings, Supplements 
GER, G., Karababa, E., Kuruoglu, A., Ture, M., Tuba, U., Ger, Güliz, Eminegül Karababa, Alev Kuruoğlu, Meltem Türe, Tuba Üstüner, and Baskın Yenicioğlu (2018). Debunking the myths of global consumer culture literature. The Sage Handbook of Consumer Culture. London: SAGE Publications Ltd.. 
GER, G. (2017). Consumption in the web of local and global relations of dominance and belonging. Routledge Handbook on Consumption. London: Routledge. 
GER, G. (2013). Patina meets Fashion: On the Evaluation and Devaluation of Oriental Carpets,. Exploring Creativity: Evaluative Practices in Innovation, Design and the Arts. Cambridge: Cambridge University Press.