Years at SKEMA Business School: 13
 


Jonas HOFFMANN

Innovation
Sophia-Antipolis



CV
Skills & Interests 
Languages

English, French, Portuguese

Expertise
Strategic foresight, innovation and strategy, Systemic and design thinking, Creative, fashion, beauty and luxury sectors.
International Interests
Brazil, China, China-PRC, China- Hong Kong, United Arab Emirates, United Kingdom, United States of America
Qualification 
Scholarly Academic
Academic Degrees 
Doctorat  Université Pierre-Mendes France, Grenoble, Grenoble, France, 2007.
Other  Universidade Federal do Rio Grande do Sul, Rio, Brazil, BSBA (Major in Marketing), 2001.
Work Experience 
Associate Professor of Marketing, SKEMA Business School (2009 - Present), Sophia Antipolis, France.
Assistant Professor of Marketing, SKEMA Business School (2006 - 2009), Sophia Antipolis, France.
Intellectual contributions
Articles in Journals 
HOFFMANN, J., Ramirez, R., & Lecamp, L. (2018).  Right on time – Socioecological strategy and implications on turbulence in the Swiss watchmaking field.   Technological Forecasting and Social Change, 137, 101-117.
Ramirez, R., Churchhouse, S., Palermo, A., & HOFFMANN, J. (2017).  Using Scenario Planning to Reshape Strategy.   MIT Sloan Management Review.
Roubelat, F., Brassett, J., McAllum, M., Hoffmann, J., & Kera, D. (2015).  Probing ephemeral futures: Scenarios as fashion design.   Futures, 74, 27-36.
HOFFMANN, J., & Lecamp, L. (2015).  Independent Luxury - Survival In The Consolidation Jungle.   Luxury Society.
Hoffmann, J., & Sempels, C. (2014).  Sustainable Innovation Strategy.   Strategy Magazine, 20 (31), 10-14.
Hoffmann, J., & Coste-Manière, I. (2014).  Luxury Industry: The New Normal.   The European Financial Review.
MAILLE, V., & Hoffmann, J. (2013).  Compliance with veterinary prescriptions: the role of physical and social risk revisited.   Journal of Business Research, 66 (1).
Halvorsen, K., Hoffmann, J., Coste-Maniète, I., & Stankeviciute, R. (2013).  Can fashion blogs function as a marketing tool to influence consumer behavior? Evidence from Norway.   Journal of Global fashion Marketing, 4 (3), 211-224.
Rollet, M., Hoffmann, J., Coste-Manière, I., & Panchout, K. (2013).  The concept of creative collaboration applied to the fashion industry.   Journal of Global fashion Marketing, 4 (1), 57-66.
Sempels, C., & Hoffmann, J. (2013).  Sustainable Business Model innovation Creat Value in a World of Finite Resources.   European Business Review.
Hoffmann, J., & Coste-Manière, I. (2013).  Which Global Luxury Trends for the Coming Years?   The World Financial Review, 57-59.
Van Gorp, T., Hoffmann, J., & Coste-Manière, I. (2012).  Brand Building: Luxury Leather Goods Brands Anatomized.   Journal of Global fashion Marketing, 3 (3), 127-134.
Storemark, K., & Hoffmann, J. (2012).  A case study on the business model of Chloé.   Journal of Global fashion Marketing, 3 (1), 34-41.
Hoffmann, J. (2012).  Made in China Luxury Brands.   Market Management, 26-31.
Sempels, C., & Hoffmann, J. (2012).  Stratégie, Marketing et développement durable.   Marketing Grandes Ecoles.
Hoffmann, J., & Vian, D. (2011).  Quoi de neuf sur l'effectuation?   Décisions Marketing, 63.
Vu, P. H., & Hoffmann, J. (2011).  Using online survey in Vietnam: an exploratory study.   International Journal of Market Research, 53 (1), 41-62.
Hoffmann, J., & Laguerre, C. (2011).  Skoda: the fourth way?   Business Management Chronicles, 15 (9), 20-22.
Stankeviciute, R., & Hoffmann, J. (2011).  The slippery slope of brand expansion: look to the luxury sector to understand how brand extensions affect parent brands.   Market Management, 26-31.
Hoffmann, J., Roehrich, G., & Mathieu, J. (2010).  Emotions and technological innovation adoption intention.   International Journal of Design and Innovation Research, 5 (2), 47-65.
Vian, D., & Hoffmann, J. (2010).  Stratégie de l'innovation : une perspective systémique.   Expansion Management Review, 136.
Stankeviciute, R., & Hoffmann, J. (2010).  The Impact of Brand Extension on The Parent Luxury Fashion Brand: The Cases of Giorgio Armani, Calvin Klein and Jimmy Choo.   Journal of Global fashion Marketing, 1 (2), 119-128.
Eymé, D., Hoffmann, J., & Coste-Manière, I. (2010).  Comment augmenter le ROI de votre budget communication par l'affiliation et le Search Marketing.   Expansion Management Review (138), 32-36.
HOFFMANN, J., Mathieu, J. P., Roehrich, G., & Valette-Florence, P. (2007).  Le processus de développement de nouveaux produits : une collaboration risquée entre marketing et design.   Marketing and Communication, 7 (3), 104-115.
Nitish, S., Fassot, G., Chao, M., & Hoffmann, J. (2006).  Understanding international web site usage: A cross-national study of German, Brazilian and Taiwanese online consumers.   International Marketing Review, 23 (1), 83-97.
Laran, J., Hoffmann, J., & Almeida, S. (2004).  'Desejos dos Consumidores: Um Olhar sobre os Determinantes da Satisfação.   RAUSP Management Journal, 39 (1), 42-52.
Articles in Proceedings 
HOFFMANN, J., & Lecamp, L. (2017).  Field Level Strategizing in Turbulence: The Case of Swiss Watchmaking.   Global Fashion Management Conference at Vienna.
HOFFMANN, J., & Lecamp, L. (2017).  Socioecological strategy, field theory, SD Logic and Turbulence in the Swiss Watchmaking Field.   Naples Forum on Service.
Chereau, P., Hoffmann, J., & Soscia, I. (2015).  The masstige Paradox in China: a Business Model Innovation Opportunity for Independent Luxury Companies?   Global Fashion Management Conference.
Hoffmann, J., & Lecamp, L. (2015).  Innovation Strategies of Independent Luxury Brands.   Global Fashion Management Conference.
Hoffmann, J. (2015).  Using scenarios to explore temporalities in fashion.   British Academy of Management Strategy SIG: Improving Scenario Methodology: Theory and Practice.
Moussaief, B.P., Drori, G.S., & Hoffmann, J. (2015).  The branding of Jerusalem: The layered space of institutional logics at a heritage site.   EGOS Colloquium.
Hoffmann, J. (2014).  Made in Brasil Luxury: Opportunities and Challenges.   Global Fashion Management Conference.
Sempels, C., & Hoffmann, J. (2012).  Shaping mobility: an institutional perspective on service innovation.   AMA SERVSIG International Service Research Conference.
Hoffmann, J. (2012).  Service value co-creation, power and organizational field dynamics.   AMA SERVSIG International Service Research Conference.
Sempels, C., & Hoffmann, J. (2011).  The role of value constellation innovation to develop sustainable service systems.   The 2011 Naples Forum on Service: Service-domninant Logic, Service Science and Network theory.
Félix, M., Hoffmann, J., & Sempels, C. (2011).  Integrating tacit knowledge through value co-creation: the case of Pas-de-Calais Habitat.   The 2011 Naples Forum on Service: Service-domninant Logic, Service Science and Network theory.
Félix, M., Hoffmann, J., & Sempels, C. (2011).  Integrating tacit knowledge through value co-creation: the case of Pas-de-Calais Habitat.   The 2011 Naples Forum on Service: Service-domninant Logic, Service Science and Network theory.
Hoffmann, J., Roehrich, J., Gilles, J. P., & Mathieu, J. P. (2010).  The role of emotions as antecedents of cognitive assessment in the evaluation of incremental versus really new products.   International Conference on Kansei Engineering and Emotion Research (KEER).
Vian, D., & Hoffmann, J. (2010).  Vers une stratégie « effectuale » décomposée de l'entrepreneur innovateur : la méthode ISMA 360.   Colloque International Francophone « Complexité 2010 ».
HOFFMANN, J. (2010).  Co-track chair: International supply chain management: between algorithms and ethics.   EURAM (European Academy of Management) Conference.
Hoffmann, J., Roehrich, G., & Mathieu, J. P. (2009).  The role of emotions as antecedents of cognitive assessment in the evaluation of incremental versus really new products.   IPDM Conference.
Maille, V., & Hoffmann, J. (2009).  Observance thérapeutique : le rôle du risque perçu et de la confiance envers le médecin.   AFM (Association Française du Marketing).
Hoffmann, J., Marshall, J. P., Roehrich, G., & Mallein, P. (2008).  Evaluating design as a system of representations: the moderating role of representation towards the use of new technologies.   International Product Development Management Conference.
Hoffmann, J., Roehrich, G., & Valette-Florence, P. (2008).  Evaluating the role of emotions in technological innovation adoption intention: test of a model of emotions as antecedents of utilitarian and hedonic benefits.   International Product Development Management Conference.
Hoffmann, J., Mathieu, J. P., Roehrich, G., & Mallein, P. (2008).  Evaluating the moderating role of representation towards the use of new technologies in technological innovations design evaluation and acceptance.   EuroMOT.
Hoffmann, J., Roehrich, G., & Mathieu, J. P. (2006).  Le rôle de l'anticipation d'usage et de l'intention d'usage dans l'évaluation d'un nouveau produit.   XXII Congrès International de l'AFM.
Hoffmann, J., Roehrich, G., & Mathieu, J. P. (2006).  Le rôle médiateur de l'intention d'usage dans la relation entre l'anticipation des usages et l'intention d'achat d'un nouveau produit.   International Congress Marketing Trends.
Nitish, S., Bartikowski, B., Fassot, G., Chao, M., & Hoffman, J. (2006).  A crossnational analysis of global and national identity as a basis for international web site usage.   American Marketing Association Summer Educators Conference.
Benyoussef, H., Hoffmann, J., Valette-Florence, P., & Roehrich, G. (2006).  The relational antecedents of loyalty: the case of proprietary software users vs. libre software users.   EMAC Conference.
Benyoussef, H., Hoffmann, J., & Valette-Florence, F. (2005).  Les antécédents relationnels de la fidélité: le cas des utilisateurs de logiciels propriétaires vs utilisateurs de logiciels libres.   XXI Congrès International de l'AFM.
Benyoussef, H., Hoffmann, J., & Valette-Florence, F. (2005).  Les antécédents relationnels de la fidélité: le cas des utilisateurs de logiciels propriétaires vs utilisateurs de logiciels libres.   XXI Congrès International de l'AFM.
Hoffmann, J., Roehrich, G., & Nique, W. (2003).  Le matérialisme du consommateur, l'estime de soi, le bien-être et le capital culturel: un étude dans le contexte brésilien.   XIX Congrès International de l'AFM.
Hoffmann, J., & Laran, J. (2003).  On the use of desires congruency and expectations disconfirmation to predict loyalty.   EMAC Conference.
Laran, J., Hoffmann, J., & Almeida, S. (2003).  Testing the role of desires and desires congruency in the satisfaction formation process.   American Marketing Association Winter Educators Conference.
Books, Monographs, Compilations, Manuals 
Hoffmann, J., & Lecamp, L. (2015).  Independent Luxury : The four innovation strategies to endure in the consolidation jungle London : Palgrave-Macmillan.  
Pizelle, P., Hoffmann, J., Aubouy, M., & Verchere, C. (Ed.). (2014).  Innover par les Usages: i(nnovation) = [t(echno) + h(umain)2] x m(éthodes) Editions d'Innovation.  
Sempels, C., & Hoffmann, J. (2013).  Sustainable Innovation Strategy Palgrave Macmillan.  
Sempels, C., & Hoffmann, J. (2012).  Les business models du futur : créer de la valeur dans un monde aux ressources limitées Pearson.  
Hoffmann, J., & Coste-Manière, I. (2012).  Global Luxury Trends: Innovative Strategies for Emerging Markets Palgrave Macmillan.  
Hoffmann, J., & Coste-Manière, I. (2011).  Luxury Strategy in Action Palgrave Macmillan.  
Chapters, Cases, Readings, Supplements 
HOFFMANN, J. (2019). Networked Luxury Strategy. Under Review, In Oxford University Press (Ed.), Oxford Handbook of Luxury Business.  
Thun, E., Lestina, Y., & HOFFMANN, J. (2017). Wensli: A Chinese Hermès?. Said Business School Case Study. Oxford: Said Business School Case Study. 
Hoffmann, J. (2014). Novel Luxury: Made in Brazil. In Atwal, G., Bryson, D. (Ed.), Luxury Brands in Emerging Markets. London: Palgrave Macmillan. 
Pizelle, P., Hoffmann, J., Aubouy, M., & Verchere, C. (2014). Introduction. In Pizelle, Pascal, Hoffmann, Jonas, Aubouy, Miguel, Verchere, Céline (Ed.), Innover par les Usages: i(nnovation) = [t(echno) + h(umain)2] x m(éthodes). Editions d'Innovation. 
Pizelle, P., & Hoffmann, J. (2014). Le concept "orienté usages". In Pizelle, Pascal, Hoffmann, Jonas, Aubouy, Miguel, Verchere, Céline (Ed.), Innover par les Usages: i(nnovation) = [t(echno) + h(umain)2] x m(éthodes) (pp. 29-37). Editions d'Innovation. 
Verchere, C., Pizelle, P., & Hoffmann, J. (2014). Evaluer un concept avec la méthode Cautic®. In Pizelle, Pascal, Hoffmann, Jonas, Aubouy, Miguel, Verchere, Céline (Ed.), Innover par les Usages: i(nnovation) = [t(echno) + h(umain)2] x m(éthodes). Editions d'Innovation. 
Pizelle, P., & Hoffmann, J. (2014). La construction d'un modèle d'affaires. In Pizelle, Pascal, Hoffmann, Jonas, Aubouy, Miguel, Verchere, Céline (Ed.), Innover par les Usages: i(nnovation) = [t(echno) + h(umain)2] x m(éthodes) (pp. 143-158). Editions d'Innovation. 
Hoffmann, J., & Pizelle, P. (2014). Validation de l'acceptabilité enrichie par les méthodes Kano et Trade-Off. In Pizelle, Pascal, Hoffmann, Jonas, Aubouy, Miguel, Verchere, Céline (Ed.), Innover par les Usages: i(nnovation) = [t(echno) + h(umain)2] x m(éthodes) (pp. 161-175). Editions d'Innovation. 
Verchere, C., & Hoffmann, J. (2014). Open Innovation et approche par les usages: Quelles proximités?. In Pizelle, Pascal, Hoffmann, Jonas, Aubouy, Miguel, Verchere, Céline (Ed.), Innover par les Usages: i(nnovation) = [t(echno) + h(umain)2] x m(éthodes) (pp. 245-251). Editions d'Innovation. 
Pizelle, P., Hoffmann, J., Aubouy, M., & Verchere, C. (2014). Postface. In Pizelle, Pascal, Hoffmann, Jonas, Aubouy, Miguel, Verchere, Céline (Ed.), Innover par les Usages: i(nnovation) = [t(echno) + h(umain)2] x m(éthodes) (pp. 289-291). Editions d'Innovation. 
Hoffmann, J. (2013). On Luxury Strategizing. In Hoffmann, J., Coste-Manière, I. (Ed.), Global Luxury Trends: Innovative Strategies for Emerging Markets. Palgrave Macmillan. 
Hoffmann, J. (2013). Luxo Brasil and Osklen's New Luxury. In Hoffmann, J., Coste-Manière, I. (Ed.), Global Luxury Trends: Innovative Strategies for Emerging Markets. Palgrave Macmillan. 
Hoffmann, J., & Hoffmann, B. (2013). Paths for the Emergence of Global Chinese Luxury brands. In Hoffmann, J., Coste-Manière, I. (Ed.), Global Luxury Trends: Innovative Strategies for Emerging Markets. Palgrave Macmillan. 
Hoffmann, J., & Coste-Manière, I. (2013). Introduction. In Hoffmann, J., Coste-Manière, I. (Ed.), Global Luxury Trends: Innovative Strategies for Emerging Markets. Palgrave Macmillan. 
Sempels, C., Félix, M., & Hoffmann, J. (2012). Integrating knowledge from the customers through Co-Creation at Pas-de-Calais Habitat. Management in a Knowledge Economy. Pearson Education. 
Hoffmann, J., & Hoffmann, B. (2011). The PIER framework of Luxury Innovation. Luxury Strategy in Action. Palgrave Macmillan. 
Vian, D., & Hoffmann, J. (2010). La rationalité et le système d'information que mobilise l'entrepreneur innovateur. In Dibiaggio, L. and Meschi, P.-X. (Eds.), Le Management dans l'Economie de la Connaissance. France: Pearson. 
Félix, M., Hoffmann, J., & Sempels, C. (2010). Le Marketing dans l'Economie de la Connaissance: apports et implications de la logique "service-dominant" axée sur la co-création de valeur. Le management dans l'économie de la connaissance. Pearson. 
Roehrich, G., Hoffmann, J., & Valette-Florence, P. (2007). Design et marketing du nouveau produit. In Mathieu, Jean-Pierre (Ed.), L'essentiel du design. France: Editions L'Harmattan. 
Conference Presentations 
Hoffmann, J. & Ramirez, R. (2015, December). Using scenarios to explore temporalities in fashion.  British Academy of Management Strategy SIG: Improving Scenario Methodology: Theory and Practice, Warwick, United Kingdom.
Moussaief, B.P., Drori, G.S., & Hoffmann, J. (2015, July). The branding of Jerusalem: The layered space of institutional logics at a heritage site.  EGOS Colloquium, Athens, Greece.
Chereau, P., Hoffmann, J., & Soscia, I. (2015, June). The masstige Paradox in China: a Business Model Innovation Opportunity for Independent Luxury Companies?  Global Fashion Management Conference, Florence, Italy.
Hoffmann, J. & Lecamp, L. (2015, June). Innovation Strategies of Independent Luxury Brands.  Global Fashion Management Conference, Florence, Italy.
Hoffmann, J. (2014, May). Enabling cultural innovations at scenarios and design crossroads. Invited presentation at Oxford Futures Forum, Oxford, United Kingdom.
Hoffmann, J. (2014, February). Made in Brasil Luxury: Opportunities and Challenges.  Global Fashion Management Conference, London, United Kingdom.
Coste-Manière, I., Hoffmann, J., & Pradère, C. (2012). How can a luxury brand be positioned in emerging markets: China, India and Brazil?  Luxe Pack Monaco, Monaco, Monaco.
Hoffmann, J. (2012). Service value co-creation, power and organizational field dynamics.  AMA SERVSIG International Service Research Conference, Helsinki, Finland.
Sempels, C. & Hoffmann, J. (2012). Shaping mobility: an institutional perspective on service innovation.  AMA SERVSIG International Service Research Conference, Helsinki, Finland.
Hoffmann, J. (2012, November). What Can Be the Management Tactics for Domestic and Overseas Brands in China ---- Maintaining the Old Tactics Or Boldly Seeking New Ones? Analyzing and Exploring Ways to Boost Brand Growth.  Chinese Luxury Summit, Shanghaï, China.
Hoffmann, J. (2012, November). Tradition & Innovation - Brand Path of "China-Made" Luxury Products.  Chinese Luxury Summit, Shanghaï, China.
Hoffmann, J. (2012, November). Défis face au monde qui bouge: innovation, évolution, réinvention.  Conférence abc-luxe Luxe & Innovation, Paris, France.
Hoffmann, J. (2012, October). How can a luxury brand be positioned in emerging markets: the case of Brazil.  Luxe Pack Monaco, Monaco, Monaco.
Hoffmann, J. (2012, June). How to fulfill retailing expansion in the luxury industry - Driven by scientific innovation.  Inno Retail Focus 2012 - China Premium Brand Ops Management Week, Beijing, China.
Hoffmann, J. (2012, February). Global luxury players from emerging markets?  SKEMA Luxury Summit, Sophia Antipolis, France.
Hoffmann, J. (2012, January). Business Model Innovation in the Luxury Industry - How China Brand Goes to the World.  Inno-Luxury Summit, Shanghaï, China.
Félix, M., Hoffmann, J., & Sempels, C. (2011). Integrating tacit knowledge through value co-creation: the case of Pas-de-Calais Habitat.  The 2011 Naples Forum on Service: Service-domninant Logic, Service Science and Network theory, Capri, Italy.
Sempels, C. & Hoffmann, J. (2011). The role of value constellation innovation to develop sustainable service systems.  The 2011 Naples Forum on Service: Service-domninant Logic, Service Science and Network theory, Capri, Italy.
Hoffmann, J., Roehrich, J., Gilles, J. P., & Mathieu, J. P. (2010). The role of emotions as antecedents of cognitive assessment in the evaluation of incremental versus really new products.  International Conference on Kansei Engineering and Emotion Research (KEER), Paris, France.
Hoffmann, J. & Maille, V. (2010). Therapeutic compliance on behalf of a dependent third party: the roles of perceived risk, trust towards the physician and client patient attachment.  International Conference in Marketing, Lille, France.
Vian, D. & Hoffmann, J. (2010). Vers une stratégie « effectuale » décomposée de l'entrepreneur innovateur.  Complexité 2010, 2ème Colloque International Francophone sur la Complexité., Lille, France.
Vian, D. & Hoffmann, J. (2010). Vers une stratégie « effectuale » décomposée de l'entrepreneur innovateur : la méthode ISMA 360.  Colloque International Francophone « Complexité 2010 », Lille, France.
Hoffmann, J., Roehrich, G., & Mathieu, J. P. (2009). The role of emotions as antecedents of cognitive assessment in the evaluation of incremental versus really new products.  IPDM Conference, Enschede, Netherlands.
Maille, V. & Hoffmann, J. (2009). Observance thérapeutique : le rôle du risque perçu et de la confiance envers le médecin.  AFM (Association Française du Marketing), Londres, United Kingdom.
Hoffmann, J., Mathieu, J. P., Roehrich, G., & Mallein, P. (2008). Evaluating the moderating role of representation towards the use of new technologies in technological innovations design evaluation and acceptance.  EuroMOT, Sophia Antipolis, France.
Hoffmann, J., Roehrich, G., & Valette-Florence, P. (2008). Evaluating the role of emotions in technological innovation adoption intention: test of a model of emotions as antecedents of utilitarian and hedonic benefits.  International Product Development Management Conference, Hamburg, Germany.
Hoffmann, J., Marshall, J. P., Roehrich, G., & Mallein, P. (2008). Evaluating design as a system of representations: the moderating role of representation towards the use of new technologies.  International Product Development Management Conference, Harbin, Germany.
Benyoussef, H., Hoffmann, J., Valette-Florence, P., & Roehrich, G. (2006). The relational antecedents of loyalty: the case of proprietary software users vs. libre software users.  EMAC Conference, Athens, Greece.
Hoffmann, J., Roehrich, G., & Mathieu, J. P. (2006). Le rôle de l'anticipation d'usage et de l'intention d'usage dans l'évaluation d'un nouveau produit.  XXII Congrès International de l'AFM, Nantes, France.
Hoffmann, J., Roehrich, G., & Mathieu, J. P. (2006). Le rôle médiateur de l'intention d'usage dans la relation entre l'anticipation des usages et l'intention d'achat d'un nouveau produit.  International Congress Marketing Trends, Venice, Italy.
Nitish, S., Bartikowski, B., Fassot, G., Chao, M., & Hoffman, J. (2006). A crossnational analysis of global and national identity as a basis for international web site usage.  American Marketing Association Summer Educators Conference, Chicago, United States of America.
Benyoussef, H., Hoffmann, J., & Valette-Florence, F. (2005). Les antécédents relationnels de la fidélité: le cas des utilisateurs de logiciels propriétaires vs utilisateurs de logiciels libres.  XXI Congrès International de l'AFM, Nancy, France.
Hoffmann, J., Roehrich, G., & Nique, W. (2003). Le matérialisme du consommateur, l'estime de soi, le bien-être et le capital culturel: un étude dans le contexte brésilien.  XIX Congrès International de l'AFM, Tunis, Tunisia.
Hoffmann, J. & Laran, J. (2003). On the use of desires congruency and expectations disconfirmation to predict loyalty.  EMAC Conference, Glasgow, Scotland.
Laran, J., Hoffmann, J., & Almeida, S. (2003). Testing the role of desires and desires congruency in the satisfaction formation process.  American Marketing Association Winter Educators Conference, Orlando, United States of America.
Other Research 
2013: Hoffmann, J., Why Consumers of Luxury Goods come from Emerging Markets.  
  [Applied or Integrative/application Scholarship]
2013: Hoffmann, J., The Changing Face of Luxury - T.RowePrice.com.   [Applied or Integrative/application Scholarship]
2012: Hoffmann, J., Nous sommes tous rock'n'roll comme Jean-Paul Gauthier.  Le Cercle les Echos - 12/03/2012
  [Basic or Discovery Scholarship]
2012: Hoffmann, J., L'odyssée d'hier et surtout de demain! - ABC Luxe, 9 mai 2012.  
  [Applied or Integrative/application Scholarship]
Professional Service 
Chair: Conference / Track / Program
2018:  Global Marketing Conference, Tokyo, Japan (International).  Co-Track Chair: Entrepreneurship & Innovation inf Fashion & Luxury
2017:  GAMMA Global Fashion Management Conference, Vienna, Austria (International).  Track: Turbulence in Fashion and Luxury: Reconfiguration and field level strategizing
2015:  " Strategies for Independent Fashion and Luxury Companies" at the 2015 Global Fashion Management Conference, Florence, Italy (International).
Keynote Address
2016:  International Fashion Showcase - London Fashion Week, London, United Kingdom (International).
2016:  Independent Luxury - London College of Fashion, London, United Kingdom (International).
2016:  Independent Luxury - Regent's University London, London, United Kingdom (International).
2015:  Independent Luxury - Launching Tour, Shanghai, China (International).
2015:  Independent Luxury - Launching Event, Tokyo, Japan (International).
Reviewer: Conference Paper
2007 – 2010:  European Marketing Academy Conference, N.C, Unknown (International).
2008:  Academy of Consumer Research Conference, N.C, Unknown (International).
2008:  Euromot, N.C, Unknown (National).
Reviewer: Reviewer for a Journal
2012:  Technovation (International).
2008 – 2010:  Technovation, N.C, Unknown (International).
Professional Memberships 
Korean Society of Marketing Science (KSMS), 2012-2016
Luxury Society, 2012-2016
China Luxury Industry Association, 2012-2014
American Marketing Association (AMA), 2012
Association Française du Marketing, 2012
Product Development Management Association (PDMA), 2010-2012