Years at SKEMA Business School: 19
 


Katrina PANCHOUT

Globalisation
Lille



CV
Skills & Interests 
Languages
English Mother Tongue (British)
French Fluent
Spanish Notions
Expertise
International Marketing Professor, specialised in Branding, Retailing and Luxury Goods Management Strategy
International Interests
Asia
Qualification 
Scholarly Practitioner
Academic Degrees 
Master  ESC Lille, Lille, France, 1984.
Work Experience 
Deputy Director PGE Lille Campus, SKEMA (2013 - Present), Lille, France.
Associate Professor, SKEMA (1998 - Present), Lille, France.
Academic Manager M1/M2 Lille Campus, SKEMA Business School, SKEMA Business School (January, 2011 - 2013), Lille, France.
Correspondant for Director of Marketing Faculty Department, SKEMA BS (2010 - 2012), N.C, France.
Programme Director, SKEMA BS (2005 - 2012), Lille, France.
International Communications Manager, La Chemise Lacoste, International Head Office (1992 - 1997), Paris, France.
Communications Manager, Habitat Group (1990 - 1992), London, United Kingdom.
Public Relations & Events Manager; B2C, Retail and Marketing Communications, Weber Shandwick (1988 - 1990), London, United Kingdom.
Intellectual contributions
Articles in Journals 
Rollet, M., Hoffmann, J., Coste-Manière, I., & Panchout, K. (2013).  The concept of creative collaboration applied to the fashion industry.   Journal of Global fashion Marketing, 4 (1), 57-66.
Chapters, Cases, Readings, Supplements 
Coste, I., & Panchout, K. (2011). The Evolution of the Luxury Market: Stairway to Heaven?. In Hoffmann, J., Coste-Manière, I. (Ed.), Luxury Strategy in Action. Palgrave Macmillan.