Articles in Journals
PRESS, M., & ARNOULD, E. (2019). OVERVIEW OF CONSUMER CULTURE THEORY: DEVELOPMENT, CRITIQUE, APPLICATION, and PROSPECTS. Foundations and Trends® in Marketing, 12 (2), 80-166.
PRESS, M., & ARNOULD, E. (2019). Systemic small-player market exclusion in an east African context. Consumption, Markets & Culture., doi: 10.1080/10253866.2018.1561634.
PRESS, M., Robert, I., & Maillefert, M. (in press, 2019). The role of linked legitimacy in sustainable business model development. Industrial Marketing Management.
PRESS, M., ARNOULD, E. J., MURRAY, J. B., & STRAND, K. (2014). Ideological Challenges to Changing Strategic Orientation in Commodity Agriculture. Journal of Marketing.
PRESS, M., & ARNOULD, E. J. (2014). Narrative transparency. Journal of Marketing Management.
PRESS, M., ARNOULD, E. J., & STRAND, K. (2014). Tillage practices and identity formation in High Plains farming. Journal of Material Culture.
PRESS, M., & ARNOULD, E. J. (2011). How does organizational identification form? A consumer behavior perspective. Journal of Consumer Research.
PRESS, M., & ARNOULD, E. J. (2011). Legitimating community supported agriculture through American pastoralist ideology. Journal of Consumer Culture.
PRESS, M., CAIRES, M., & PATTON, T. (2010). Campus Sustainability through Civic Engagement at the University of Wyoming. Sustainability: The Journal of Record.
PRESS, M., & ARNOULD, E. J. (2009). Constraints on sustainable energy consumption: market system and public policy challenges and opportunities. Journal of Public Policy and Marketing.