Years at SKEMA Business School: 25
 


Muriel WALAS

Digitalisation
Sophia-Antipolis



CV
Skills & Interests 
Teaching Skills
E-learning, Blinded learning, Project mode learning in MSc application of the teaching on real company projects
Languages
French, English
Expertise
Project management and Digital Project Management - Digital Marketing
Qualification 
Practice Academic
Academic Degrees 
Other  ESCP Europe - Benchmark Group, PARIS, Fully-qualified in Digital Marketing, 2014.
Doctorat  University of Nice-Sophia Antipolis/INRIA, Nice, France, Data Processing, 1995.
Master  CERICS (Teaching and Research Center for Data Processing), N.C, 1990.
Master  University of Nice-Sophia Antipolis, Nice, France, Diplôme d'Etudes Approfondies, 1990.
Master  IAE Aix-en-Provence, Aix-en-Provence, France, DESS, CAAE, 1985.
Other  INSA (National Institute of Applied Sciences), N.C, Engineer diploma in Computer Sciences, 1984.
Work Experience 
Scientific Director of the MSc Digital Marketing, SKEMA Business School (January, 2014 - Present), Sophia Antipolis, France.
Associate Professor, SKEMA Business School (2009 - Present), Sophia-Antipolis, France.
Director of the MSc 'Web-Marketing and International Project Management', SKEMA Business School (2009 - December, 2013), Sophia Antipolis, France.
Director of MSc programme/In charge of Project management Dept., SKEMA Business School (2010 - 2011), Sophia Antipolis, France.
Head of the Major 'Marketing and Project Management', SKEMA Business School (2003 - 2008), Sophia Antipolis, Paris, France.
CEFYB Project Manager (SKEMA Business School E-learning for Your Business), SKEMA Business School (2005), N.C, France.
Head of continuous education 'Web-Marketing and E-Project Management, SKEMA Business School (2002 - 2003), N.C, France.
Head of option E-Business, SKEMA Business School (1999 - 2002), N.C, France.
Head of Domains in IT, Quantitative Methods and Project Management with e-learning modules, SKEMA BS (1998 - 2000), N.C, France.
Head of the Avenir ESC Commission for NT (New Technologies), ESC Lille (1997 - 1998), Lille, France.
Head of Working Group in Information Systems of Avenir ESC, ESC Lille (1997 - 1998), N.C, France.
Head of Data Processing Department, N.C (1996 - 1998), N.C, France.
Professor of Quantitative Methods, ESC Lille (1994 - 1996), Lille, France.
Supervision Engineer and Business Engineer, ICONE (1988 - 1989), N.C, France.
Project Manager, ICONE (1987 - 1988), N.C, France.
Development Engineer, ICONE (1985 - 1986), N.C, France.
Intellectual contributions
Articles in Proceedings 
WALAS, M., WALAS, A., & SCOTTO, P. (2017).  Processus de maintien de la légitimité par la philanthropie d'entreprise dans un contexte de nouveau rapport à l'information et aux valeurs. Cas des Caisses d'Épargne.   XXVIème conférence annuelle de l'Association Internationale de Management Stratégique.
Books, Monographs, Compilations, Manuals 
de Fombelle, A., Schmid, S., Scotto, P., Stella-Caumel, A., Thyrault, V., Walas, M. (2013).  Outils statistiques pour le management - Approche par étapes Pearson Education.  
Chapters, Cases, Readings, Supplements 
Walas, M., Jones, T., & Bossard, F. (2019). ARECO, Survie ou stratégie de croissance pour cette strat-up innovante devenue une PME leader sur un jeune marché. Under Review, In ccmp (Ed.), case study for CCMP.  
Walas, M., Schmid, S., & Stella-Caumel, A. (2019). ReBonDir, De la définition d'une problématique à la prise de décision : comment développer une analyse statistique selon un processus jalonné en étapes ?. In ccmp (Ed.), case study for CCMP.  
WALAS, M., Scotto, P., & WALAS, A. (2019). MAR?? VII-50-42 Application de l'analyse systémique au cas Griesser. In AFNOR (Ed.), classeur management des risques - AFNOR (pp. 20).  
WALAS, M., BIZOLLON, P., & WALAS, A. (2019). Digital Strategy of an innovant sustainable company. case study for CCMP.  
WALAS, M. (2019). Digital Strategy of a digital start-up. case study for CCPM.  
Walas, M., & Scotto, P. (2017). Présentation d'une méthode d'analyse dynamique des risques projet via l'analyse systémique. In AFNOR (Ed.), Maitrise des risques - III-50-40. AFNOR. 
Jones, T., Walas, M., & Ehret, B. (2016). A Success Story: Analysis of an innovative start-up which became the market leader. Ref 0102G01. CCMP. CCMP. 
WALAS, M., & Scotto, P. (2016). Analyse statique des risques projet via la méthode ARPEGE – Application à l'entreprise Griesser - VII-50-40. Maîtrise des Risques. http://www.bivi.maitrise-risques.afnor.org/: AFNOR. 
Walas, M., & Scotto, P. (2015). As all things hang together, systemic analysis is a requirement for sustainable performance when facing complexity. The Performance of Projects and Project Management - Sustainable Delivery in Project Intensive Companies. Editions Gower. 
Walas, M. (2009). BANQAZUR, analyse statistique et comparative de trois filiales dans le secteur bancaire.. ref. Q0044. CCMP. 
Walas, M., Schmid, S., & Henriet, E. (2009). DERMAKORE ou le Tsunami Café. ref. H0541. CCMP. 
Walas, M., Schmid, S., & Thyrault, V. (2009). Wedding planner. ref. Q0046. CCMP. 
Walas, M. (2009). AREVA : Analyse des risques et du développement durable dans le projet EPR European Pressurized Reactor. ref I0092. CCMP. 
Conference Presentations 
WALAS, M., WALAS, A., & SCOTTO, P. (2017, June). Processus de maintien de la légitimité par la philanthropie d'entreprise dans un contexte de nouveau rapport à l'information et aux valeurs. Cas des Caisses d'Épargne.  XXVIème conférence annuelle de l'Association Internationale de Management Stratégique, LYON, France.
Scotto, P., Walas, M., & Debay, M. (2013). L'esprit du samouraï au service du management.  Congrès "Philosophie(s) du Management", -, France.
Bonnotte, D., Kaminska-Labbé, R., & Walas, M. (2009). Paving the way to greener health care institutions in France.  IAMOT,18th International Conference on Management of Technoly, Orlando, Florida, United States of America.
Bonnotte, D., Kaminska-Labbé, R., & Walas, M. (2008). Comment transformer des contraintes de développement durable en des opportunités de création d'entreprises innovantes ? Le cas Aquariolis.  Euromot, Sophia Antipolis, France.
WALAS, M. (2003). E-learning, how to be efficient in the training.  FORMA-PRO, Le Cannet, France.
WALAS, M. (2002). Internet/Intranet project management.  Net Expo Conference, N.C, Unknown.
WALAS, M. (2000). Pedagogical Innovation in Information System Education.  AIM (Association Information et Management), Montpellier, France.
WALAS, M. (2000). EFYB: A WEB tool for the Integration of New Technologies in Teaching and Communication.  Forum of the Pedagogical Innovations in Training and Management, Paris, France.
WALAS, M. (2000). Experimentation of New Technologies in Education.  PREAU, Paris, France.
WALAS, M. (1998). WEBINTEC: A WEB tool for the Integration of New Technologies in Teaching and Communication.  Forum of the Pedagogical Innovations in Training and Management, Paris, France.
WALAS, M. (1997). Study of Technological Solutions for Pedagogical Evolutions APCYBER, Nice.  CAPCYBER, Nice, France.
Professional Service 
Reviewer: Conference Paper
2004 – 2005:  CAIS (Communication for the Association for Information System), N.C, Unknown (International).
Reviewer: Reviewer for a Journal
2009:  European Journal of International Management (International).
Professional Memberships 
Founding member of e-novalis (association to promote New Technologies in small-medium companies), N.C
Member of the jury for the Telecom Valley Price, N.C
Reviewer AIS (Association for Information Systems), N.C
ISIA Scientific Comity (Institut Supérieur en Informatique et en Automatisme, MS Ecole des Mines), 2000-2010