Years at SKEMA Business School: 8
 


Philippe CHEREAU

Innovation
Sophia-Antipolis



CV
Skills & Interests 
Teaching Skills
 Field-based action learning involving businesses under a consultancy mode
Research Skills
Strategic management of Innovation
Strategic models
Business models
Languages
Fluent English,  good German
Expertise
Academic and managerial expertise: Strategic management and organizational change in SMEs, Management of innovation in SMEs, Business model innovation, Management of Regional Innovation Systems. Sectoral expertise: Life sciences, pharmaceutical industry.
International Interests
Europe
Qualification 
Scholarly Academic
Academic Degrees 
Doctorat  Université d'Aix Marseille, Aix-Marseille, Management Science, 2012.
Ph.D.  SKEMA Business School, Sophia Antipolis, Management Science, 2012.
Master  Skema Business School, Sophia Antipolis, Master in Research, 2009.
Master  EDHEC School of Management, Lille, Master in Management, 1989.
Professional Certifications 
Maître de Conférences en Sciences de Gestion, 2018
Advisor of Innovation & Entrepreneurship of Xi'an Jiaotong University Suzhou Research Institute, 2013 (2013), Suzhou, China.
Work Experience 
Associate Professor, Skema Business School (2014 - Present), Sophia Antipolis, France.
Scientific Director, MSc.International Business, Skema Business School (September, 2014 - Present), Sophia Antipolis, France.
SKEMA incubator manager, SKEMA Business School (October, 2012 - Present), Sophia Antipolis, France.
Scientific Director, MSc. Entrepreneurship and Innovation, SKEMA Business School (2011 - Present), Sophia Antipolis, France.
Assistant Professor, SKEMA Business School (2011 - 2014), Sophia Antipolis, France.
Lecturer, SKEMA Business School (2009 - 2011), Sophia Antipolis, France.
Director, Business Development and Innovation, French Riviera Chamber of Commerce and Industry (2003 - 2011), Nice, France.
Senior Manager, KPMG Consulting (2001 - 2003), Montpellier, Marseille, Sophia Antipolis, France.
Director, Healthcare Division, LPG Systems (2000 - 2001), Sophia Antipolis, France.
Co-founder, Executive Director, Sales and Marketing, ProTest Clinical Services (1997 - 2000), Paris, Sophia Antipolis, Brussels, France.
Executive Director, Business Development, FDM Pharma Group (1993 - 1997), Sophia Antipolis, France.
Market Manager, DOW Chemical (1990 - 1993), Paris, Zurich, France.
Intellectual contributions
Articles in Journals 
CHEREAU, P., & MESCHI, P. (in press, 2018).  The performance implications of the strategy–business model fit.   Journal of Small Business & Enterprise Development.
CHEREAU, P. (in press, 2017).  Business model innovation from the strategic posture perspective: An exploration in manufacturing SMEs.   European Business Review.
Chereau, P. (2015).  Strategic Management of Innovation in Manufacturing SMEs: Exploring the Predictive Validity of Strategy-Innovation Relationship.   International Journal of Innovation Management, 19 (1).
Chereau, P. (2012).  Strategic posture and innovation behavior in SMEs: the impact of industry and firm contingencies on type and relationship.   Management of Innovation and Entrepreneurship, 8, 1-35.
Articles in Proceedings 
Chereau, P. (2015).  The Masstige Paradox in China: a Business Model Innovation Opportunity for Independent Luxury Companies?   Global Fashion Management Conference, Florence, Italie.
Chereau, P. (2014).  Strategic posture and business model innovation: An exploration of predictive relationships in manufacturing SMEs.   British Academy of Management.
Chereau, P., & Ammar, O. (2014).  Strategic posture and business model innovation: An exploration of predictive relationship in manufacturing SMEs.   Strategic Management Society 34th annual conference, Madrid, Spain..
Chereau, P. (2013).  Strategic Management of Innovation in Manufacturing SMEs: Exploring the Predictive Validity of Strategy-Innovation Relationship.   Academy of Innovation and Entrepreneurship Conference.
Chereau, P. (2012).  Strategic Posture and Innovation Behavior in SMES: The Impact of Industry and Firm Contingencies on Type and Relationship.   Academy of Innovation and Entrepreneurship Conference.
Chereau, P. (2010).  Strategic Posture and Innovation in SMEs: A Contingency Perspective.   ISPIM Innovation Symposium, Quebec City - Managing the Art of Innovation: Turning Concepts into Reality..
Books, Monographs, Compilations, Manuals 
CHEREAU, P., & MESCHI, P. (2019).  Le Conseil en Stratégie. Paris:  VUIBERT.  
CHEREAU, P., & MESCHI, P. (2017).  Strategic Consulting: Tools and Methods for Successful Strategy Missions Palgrave Macmillan.  
Chereau, P., & Meschi, P. (2014).  Le Conseil Stratégique pour l'Entreprise Pearson.  
Chapters, Cases, Readings, Supplements 
CHEREAU, P., & MESCHI, P. (2017). A Terroir Olive Oil Mill Against Agri-Food Multinationals. In Ivey Publishing (Ed.), Harvard Business Publishing. Harvard Business Publishing. 
Brulhart, F., Chereau, P., & Meschi, Pierre-Xavier. (2016). A terroir olive oil mill against agri-food multinationals. In Ivey Publishing (Ed.), Ivey Publishing. Ivey Publishing. 
Chereau, P., & Cirillo, B. (2015). ARECO : A full steam ahead. --. Cranfield University, Wharley End, Beds MK43 0JR, UK: The Case Center. 
Chereau, P., & Meschi, P. X. (2015). STRATEGIC CHOICES AND PERFORMANCE OF SMES AND AGRI-FOOD MULTINATIONALS IN THE FRENCH OLIVE OIL INDUSTRY: DAVID AGAINST GOLIATH?. --.  
Chereau, P., & Meschi, P. (2011). BULGARI, BURBERRY, GUCCI... Strategy and Value Creation of the European Luxury Firms. Réf: G1697(GB). CCMP. 
Meschi, P., & Chereau, P. (2011). BULGARI, BURBERRY, GUCCI... Strategie et création de valeur des entreprises européennes du luxe en 2010. Réf: G1697. CCMP. 
Conference Presentations 
CHEREAU, P., Chereau, P., Mola, L., & Dibiaggio, L. (2018, May). How open open-innovation should be?A knowledge-based framework for governing open innovation-based growth.  Colloque international de l'AGeCSO, France, France.
CHEREAU, P. (2017, July). Entrepreneurial Venturing: From Idea to Business Plan. Invited presentation at International Summer School on Natural Products - University of Naples Federico II, Naples, Italy.
CHEREAU, P. & MESCHI, P. (2016, October). The performance implication of the strategy-business model fit: Does it pay off to stick to the model?  The 2nd International Academic Conference in China Management, Suzhou, China.
CHEREAU, P. (2015, October). Strategic management of innovation: Does it pay off to stick to the model? Invited presentation at Tongji University - French-Chinese Center for Research, Shanghai, China.
AMMAR, O. & Chereau, P. (2015, June). Relationships between strategic posture and business model innovation: An exploration of the dynamics in manufacturing SMEs.  Administrative Sciences Association of Canada, Halifax, Canada.
Chereau, P., Hoffmann, J., & Soscia, I. (2015, June). The masstige Paradox in China: a Business Model Innovation Opportunity for Independent Luxury Companies?  Global Fashion Management Conference, Florence, Italy.
Chereau, P. & Ammar, O. (2014, September). Strategic posture and business model innovation: An exploration of predictive relationship in manufacturing SMEs.  British Academy of Management, Belfast, Ireland.
Chereau, P. (2013). Strategic Management of Innovation in Manufacturing SMEs: Exploring the Predictive Validity of Strategy-Innovation Relationship.  Academy of Innovation and Entrepreneurship Conference, Oxford, United Kingdom.
Chereau, P. (2012, June). Strategic Posture and Innovation Behavior in SMES: The Impact of Industry and Firm Contingencies on Type and Relationship.  Academy of Innovation and Entrepreneurship Conference, Macau, China.
Chereau, P. (2010). Strategic Posture and Innovation in SMEs: A Contigency Perspective.  International Symposium of the International Society for Professional Innovation Management, Québec, Canada.
Research Reports 
2015: CHEREAU, P., Innovation Strategy in R&D projects., submitted to European Commission.
2013: Chereau, P., Rapport Technique dans le cadre du programme Européen Health-2-Market., submitted to Commission Européenne.
Other Research 
2017: CHEREAU, P., Le Monde de l'Education - Entrepreneuriat étudiant : l'incubation c'est bien, l'accès au marché c'est mieux.  

Philippe Chéreau, professeur à SKEMA, appelle, dans une tribune au « Monde », les programmes d’entrepreneuriat à trouver clients, investisseurs et fournisseurs pour leurs « poulains », au-delà de l’enseignement de « l’art d’entreprendre ».

Depuis l’apparition des Pôles d’Entrepreneuriat Etudiant lancés en 2010, que l’on connait aujourd’hui sous leur nouvel acronyme de PEPITE (Pole Etudiant Pour l’Innovation le Transfert et l’Entrepreneuriat), la plupart des établissements d’enseignement, grandes écoles et universités rivalisent d’initiatives et d’inventivité pour lancer les dispositifs d’incubation qui doivent faire naître les success stories de demain et revêtir lesdits établissements des habits très tendance de l’entrepreneuriat. Notre Président l’a annoncé ; la France est devenue une terre d’entrepreneurs et nos étudiants sont incités à construire le monde de demain en se lançant dans l’aventure de la création d’entreprise.

 

Et après ? Quel est le taux de survie de ces startups qui naissent sur les bancs de nos institutions et dans nos incubateurs ? Regardons-nous réellement au-delà ? Avons-nous en fait envie de le faire ? Ne sommes-nous que des accoucheurs de jeunes pousses ? Notre efficacité se mesure-t-elle uniquement en nombre de créations d’entreprises par équivalent-temps plein ? Ou avons-nous le devoir d’aller au-delà et d’alimenter ces projets avec le seul carburant qui vaille : le chiffre d’affaires et la croissance.



  [Applied or Integrative/application Scholarship]
2015: CHEREAU, P., BERNASCONI, M., CIUSSI, M., & VIAN, D., Roadmap to the Entrepreneurial Mindset and Toolkit.   You want to access the complete value chain of entrepreneurial tools? This on-line course provides an integrated and systemic toolkit that SKEMA Business School has tested on thousands of project tested over the past 15 years in postgraduate and executive programs.

The toolkit includes:

  1. Building the scope of the project with ISMA 360
  2. Designing the business model
  3. The business plan
  4. Working out your financial objectives
  5. Checking your business plan for the pitch

This MOOC is free to use. Its content has been developed for the activities of Health-2-Market project, funded by the European Union's FP7 Programme for research, technological development and demonstration under Grant Agreement No 305532.

It is designed and delivered by practitioners and scholars of Entrepreneurship and Innovation.

The MOOC is presently used by about 6000 users

  [Applied or Integrative/application Scholarship]
2013: Chereau, P., FAVORABLE « Cela va libérer l'envie de réentreprendre », NICE MATIN, 30 septembre.   [Applied or Integrative/application Scholarship]
Professional Service 
Academic Conference: Discussant/Moderator/Panelist
2015:  TONGJI University, Shanghai, China (International).   "Strategic Management of Innovation: Does it pay off to stick to the model?"  Lecture based on research work in progress.
2015:  Tecnologico de Monterrey Gadalaraja, Guadalajara, Mexico (International).   Updated Lean Canvas and Entrepreneurship
2012:  Competitive Cluster Forum, Sophia Antipolis, France (International).  Moderator of the main track on the management of competitive clusters
Advisor
2017:  University of Naples Federico II - PhD School in Pharmaceutical Sciences., Naples, Italy (International).
Chair: Conference / Track / Program
2012:  Annual Conference of the Academy of Innovation and Entrepreneurship, Macau, China - Macau (International).  Chair of session: Service Innovation and Green Innovation
Conference Workshop Congress Organization
2013:  Venture Academy Seminar, Sophia Antipolis, France (International).
Keynote Address
2016:  Société Française de Management, PARIS, France (National).   Video to introduce latest findings about  bridging the gap between strategy formulation and strategy implementation at the award ceremony for "best book of applied research in management"

> 1900 views of the pitch

https://www.facebook.com/PrixManagement/videos/827518914020142/ 



2013:  SKEMA Alumni Conference (Regional).  Le Management Stratégique de l'Innovation dans les PME manufacturières françaises
2012:  Cycle Innovation et Connaissance - SKEMA Expert, Grasse, France (Local).  "Stratégie, Innovation et Performance dans les PME" - Presentation of research outputs on French manufacturing SMEs
2011:  Jean Monnet Workshop, Sophia Antipolis, France (Regional).  Lecture on European SMEs:  Strategy, innovation and performance in SMEs - evidence from French, Italian, Greek and Spanish firms
2011:  Competitive Cluster Forum, Sophia Antipolis, France (International).  Management of Local Innovation Systems : Lecture on conditions for best practice transfers - ERMIS EU program
Other Professional Service Activities
2012:  European Commission (International).  Project manager of European Program Health2Market on the engineering of academic tracks dedicated to entrepreneurship and business venturing from healthcare researchers
2011:  Inno2market, 2011 (National).  Collective program on the marketing of innovation. Program designer
2009:  Valor'Innov, 2009 (National).  Collective program on the valorisation of innovation. Program designer
2005:  StratCo (National).  2005-2008 – 6 collective programs on Business Development in SMEs. Program designer
Reviewer: Reviewer for a Journal
2015:  International Journal of Innovation Management (International).  

WSPC-IJIM-D-15-00022 “Effect of Organizational and Environmental Factors on Innovativeness and Business Performance Relationship”

 

WSPC-IJIM-D-14-00085

2014:  Management International (International).  

WSPC-IJIM-D-14-00085 for International Journal of Innovation Management: "DETERMINANTS OF INNOVATION: A STUDY OF SMEs IN INDIA"

2013:  International Journal of Innovation Management (International).
2010:  Management International (International).
Professional Memberships 
British Academy of Management, 2014-2015