Years at SKEMA Business School: 1
 


Rodrigo CASTILHOS

Innovation
Lille



CV
Skills & Interests 
Languages
Portuguese: Monther Tongue
English: Fluent
French: Advanced
Spanish: Advanced
Italian: Basic
Expertise
Consumer Culture Theory Social Class Space and Markets Market Systems Qualitative Research Strategic Marketing
Qualification 
Scholarly Academic
Academic Degrees 
Ph.D.  Universidade Federal do Rio Grande do Sul (UFRGS), Porto Alegre, Brazil, Porto Alegre, Brazil, Marketing, 2015.
MSc  Universidade Federal do Rio Grande do Sul (UFRGS), Porto Alegre, Brazil, Marketing, 2007.
Work Experience 
Assistant Professor of Marketing, Innovation Academy, SKEMA Business School (January, 2018 - Present), Lille, France.
Assistant Professor, Universidade do Vale do Rio dos Sinos (March, 2011 - December, 2017), Porto Alegre, Brazil.
Visiting Ph.D Student, Schulich School of Business (January, 2013 - December, 2013), Toronto, Canada-Ontario.
Professor of Marketing / Program Director (Business Administration) and Head of Academic Office, Faculdade de Integração do Ensino Superior do Cone Sul, FISUL (2007 - 2010), Garibaldi, Brazil.
Teaching Assistant, Universidade Federal do Rio Grande do Sul, UFRGS (2006 - 2007), Porto Alegre, Brazil.
Intellectual contributions
Articles in Journals 
CASTILHOS, R. (2019).  Branded Places and Marketplace Exclusion.   Consumption, Markets & Culture., doi: https://doi.org/10.1080/10253866.2018.1561645.
Castilhos, R., & Dolbec, P. (2018).  Conceptualizing spatial types: characteristics, transitions, and research avenues.   Marketing Theory, 18 (2), 154-168, doi: https://doi.org/10.1177%2F1470593117732455.
Castilhos, R., Fonseca, M., & Bavaresco, V. (2017).  Consumption, crisis, and coping strategies of lower class families in Brazil: A sociological account.   International Journal of Consumer Studies., doi: DOI: 10.1111/ijcs.12341.
Castilhos, R., & Fonseca, M. (2016).  Pursuing upward transformation: the construction of a progress-ing self among lower-class consumers.   Journal of Business Research, 69 (1), 6-17.
Castilhos, R., & Dolbec, P. (2016).  Introducing a Spatial Perspective to Analyze Market Dynamics.   Marketing Theory.
Castilhos, R. (2015).  Dinâmicas de Mercado no Espaço Urbano: Lógica Teórica e Agenda de Pesquisa" [translation: Market Dynamics at the Urban Space. Theoretical Logic and Research Agenda].   Revista Brasileira de Marketing, 14 (2), 154-165.
Rossi, C., Bortoli, L., & Castilhos, R. (2014).  Análise bibliométrica da contribuição de marketing para outras ciências.   Revista de Ciências da Administraçao, 16 (40), 29-44.
Fischer, E., Castilhos, R., & Fonseca, M. (2014).  The qualitative interview in marketing and consumer research: paradigmatic approaches and guideline.   Revista Brasileira de Marketing, 13 (4), 67-69.
Castilhos, R., & Petersen-Wagner, R. (2009).  Frugalidade, avaliação de preços e classes sociais no varejo de calçados" [Frugality, price evaluation, and social class differences in shoes purchase].   Revista Alcance - UNIVALI, 16, 162-180.
Cavedon, Neusa R., Castilhos, R., Biasotto, L., Caballero, I., & Stefanowski, F. (2007).  Consumo, colecionismo e identidade dos bibliófilos: uma etnografia em dois sebos de Porto Alegre.   Horizontes antropologicos, 28, 345-371.
Castilhos, R., & Cavedon, Neusa R. (2004).  ercado Público de Porto Alegre: um espaço organizacional dividido entre o sagrado e o profano" [Porto Alegre Public Market: a space divided between sacred and profane].   REAd. Revista Eletronica de Administraçao, 37, 1-15.
Articles in Proceedings 
CASTILHOS, R., Dolbec, P., Fonseca, M., & Trez, G. (2018).  Adopting a market orientation as a strategic response to market neo-liberalization.   AMA Conference.
Castilhos, R. (2015).  Consumer Socialization and Intergenerational Brand Loyalty in the Context of Soccer.  In Eds. Kristin Diehl and Carolyn Yoon (Eds.)   ACR (Academy for Consumer Research) Conference, 399-403.
Castilhos, R. (2015).  The Capitalizing Practices of Lower-Class Consumers in the Context of Higher Education.  In Eds. Kristin Diehl and Carolyn Yoon (Eds.)   ACR (Academy for Consumer Research) Conference, 335-338.
Castilhos, R. (2015).  Researching the Post-Industrial City: Assessing the Relations Between Space, Markets, and Society in Urban Places.  In Eds. Kristin Diehl and Carolyn Yoon (Eds.)   ACR (Academy for Consumer Research) Conference, 329-334.
Castilhos, R. (2014).  Nuances of cooperation and competition among lower-class consumers.  In Ed. June Cotte and Stacy Wood (Eds.)   ACR (Academy for Consumer Research) Conference, 260-264.
Castilhos, R. (2014).  Conceptualizing the space of markets: how spatiality influences market dynamics.  In Ed. June Cotte and Stacy Wood (Eds.)   ACR (Academy for Consumer Research) Conference, 265-270.
Chapters, Cases, Readings, Supplements 
Castilhos, R. (2012). Pesquisa exploratória" [Exploratory research]. In Zilles, Fernanda (Org.) (Ed.), Pesquisa Mercadológica. Sao Leopoldo: Unisinos. 
Castilhos, R., & Rossi, C. (2009). Subindo o morro: consumo, posição social e distinção entre famílias de classes populares. In Rocha, Angela da and Jorge Cesar Ferreira da Silva (Orgs.) (Eds.), Consumo na Base da Pirâmide: Estudos Brasileiros (pp. 49-74). Rio de Janeiro: Mauad. 
Silveira, Cleo S., Keiserman, B., Castilhos, R., Gavronski, I., & Celso, C. (2007). Relações entre valores pessoais, escolha do prestador de serviços e cesta de compras no contexto de supermercados" [The relations between personal values,store choice, and shopping in supermarkets]. In Angelo, Claudio Felisoni de and José Augusto Giesbrecht da Silveira (Orgs.) (Eds.), Varejo Competitivo (pp. 21-36). Sao Paulo: Saint Paul. 
Conference Presentations 
Cherrier, H. & CASTILHOS, R. (2019). Theorizing Docile Contestation.  Critical Management Studies Conference, Milton Keynes, United Kingdom.
CASTILHOS, R., Dolbec, P., Fonseca, M., & Trez, G. (2019, February). Adapting to market transformations: How traditional organizations adapt to shifts in logics.  Bringing Institutional Theory to Marketing, Paris, France.
CASTILHOS, R., Dolbec, P., Fonseca, M., & Trez, G. (2018, June). Market Orientation as a Competitive Response to Complexifying Markets.  Consumer Culture Theory Conference (CCT), Odense, Denmark.
CASTILHOS, R., Dolbec, P., Fonseca, M., & Trez, G. (2018, February). Adapting to market transformations: How traditional religious schools remain competitive in a marketizing field.  Journal of Marketing Research Special Issue Conference on Marketing and Education, Austin, United States of America.
CASTILHOS, R., Dolbec, P., Fonseca, M., & Trez, G. (2018, February). Adopting a market orientation as a strategic response to market neo-liberalization.  AMA Conference, Austin, United States of America.
Castilhos, R. (2016, July). It's like a tsunami coming toward us": the consequences of interclass interactions for dominated consumers.  Consumer Culture Theory Conference (CCT), Lille, France.
Castilhos, R. (2015). Researching the Post-Industrial City: Assessing the Relations Between Space, Markets, and Society in Urban Places.  ACR (Academy for Consumer Research) Conference, New Orleans, Louisiana.
Castilhos, R. (2015). The Capitalizing Practices of Lower-Class Consumers in the Context of Higher Education.  ACR (Academy for Consumer Research) Conference, New Orleans, Louisiana.
Castilhos, R. (2015). Consumer Socialization and Intergenerational Brand Loyalty in the Context of Soccer.  ACR (Academy for Consumer Research) Conference, New Orleans, Louisiana.
Castilhos, R. (2014). Participation at the roundtable: CCTing Latin America/Latinizing CCT.  Consumer Culture Theory Conference (CCT), Helsinki, Finland.
Castilhos, R. (2014). Nuances of cooperation and competition among lower-class consumers.  ACR (Academy for Consumer Research) Conference, Baltimore, Maryland.
Castilhos, R., Veresiu, E., & Dolbec, P. (2014). Conceptualizing the space of markets: how spatiality influences market dynamics.  ACR (Academy for Consumer Research) Conference, Baltimore, Maryland.
Castilhos, R. (2014). Markets, Territory, and class reproduction: how markets produce segregating spaces.  Consumer Culture Theory Conference (CCT), Helsinki, Finland.
Castilhos, R. & Gorge, H. (2014). Nuances of cooperation and competition among lower-class consumers.  Consumer Culture Theory Conference (CCT), Helsinki, Finland.
Castilhos, R. (2013). Production and consumption of space in the neoliberal city: the case of a "planned district" in Brazil.  Macromarketing Conference, Toronto, Canada.
Castilhos, R. (2013). Production and consumption of space in the city: the case of a "planned district" in Brazil.  Consumer Culture Theory Conference (CCT), Tucson, Arizona.
Castilhos, R. (2012). Pursuing social mobility: the construction of a progress-ing self among working-class female students in Brazil.  Consumer Culture Theory Conference (CCT), Oxford, United Kingdom.